The job
Home Inspectors work in Charleston
Charleston buyers search for home inspectors at the point of a contract, and the search usually carries a place name with it. The city has a steady flow of purchases across the peninsula, the islands and the newer subdivisions inland, and each one sends somebody looking for an inspector who covers that address. The firms competing for those searches are a mix of single inspector owner operators and small multi inspector companies, with franchise names present but not dominant. Paid search in this trade is modest compared with the legal and real estate categories, because most buyers start with an agent referral and then search the name or the service area to check it. That leaves the organic results and the AI answers doing most of the work of putting a firm in front of a buyer who has not been referred yet.
