Home Services
Keyword Research for Home Services
Home services customers search in plain words about their own problem. HaloSEO finds the phrases your market already uses and that you have no page for, then hands them to the planner as subjects.
The phrases customers use, not the ones the trade uses
People do not search for the terms on your van. They search for what is wrong and where they are. A blocked drain, a boiler making a noise, a fuse box that keeps tripping. HaloSEO connects to your website and looks at the phrases that already earn traffic in your market and that you have no page for. Those phrases become subjects in the publishing plan. You do not sit in a keyword tool typing guesses. The output is the plan, not a report.
A worked example
Say you are a plumber covering a few towns and you have pages for emergency call out and boiler servicing. HaloSEO might find that people search for a phrase like low water pressure in upstairs taps, and that you have no page for it. That phrase goes into the planner as a subject. The planner turns it into a post about why upstairs taps lose pressure and what usually causes it. The post gets written, published and linked from your related pages. The subject came from phrases already earning traffic in your market, not from a list we made up.
What local intent means here
For home services, local intent is most of the search. Someone with a leak wants a person who can come to their street, not a national brand. That changes the phrases worth having. Town names, nearby areas, and the words people use for their own property all matter. A phrase with no place in it can still carry local intent, because the person searching expects a local result. HaloSEO works from the phrases your market already uses, so the plan reflects how people near you search, not how a trade magazine writes.
Who this is not right for
This is not right for you if you want a keyword tool to search in yourself. HaloSEO is not that. It is not right if you want a one off report to read and act on by hand, because the output is the publishing plan. It is not right if you are not ready to publish posts on your site. And it is not right if you need a promised position or a date, because we do not control search engines and we will not promise one.
Related
the trade
the feature
How it runs, once it is connected
You do the first step. HaloSEO does the other six, on its own, every week.
- 01
Connect your website
- 02
HaloSEO researches keywords
- 03
Writes blog posts
- 04
Publishes automatically
- 05
Creates internal links
- 06
Builds backlinks
- 07
Improves rankings on Google and AI search engines