First course
Hotels work in Miami
Hotel demand in Miami is spread across a wide set of searches rather than one. People look for stays near the beach, near the airport, near a convention, near a cruise terminal and near specific neighbourhoods, and they search in several languages. The market is a mix of national and international brands, franchise properties run by management companies, and independent and owner operated hotels, and all of them compete for the same branded and unbranded searches. Paid search in this market carries real cost because travel keywords attract large budgets from the big chains and from online travel agencies. That is the demand available: a steady flow of people searching for a place to stay in Miami, across many different phrases.
