Exhibit A
Immigration Lawyers work in Gilbert
Gilbert sits in the East Valley, and the immigration work searched for here follows the town's growth. The searches come from people already living in Gilbert and from relatives abroad looking for a lawyer for someone here. Much of the demand is in Spanish, and a good share of it is typed on a phone. The firms competing for it are mostly small practices and solo attorneys rather than franchises, and many of them run on referrals and word of mouth rather than on their website. That leaves the search results open to a firm that publishes consistently. The paid search around these terms carries real cost per click, which tells you people searching are ready to hire. Treat the volume as demand you can serve, and let steady publishing put your pages in front of it.
