Exhibit A
Mortgage Brokers work in Allentown
Allentown sits in the Lehigh Valley, and the mortgage brokers working here sit alongside the banks and credit unions that hold a lot of the local lending. The searches come from people buying in the city's rowhouse neighbourhoods, from buyers moving out to the townships, and from homeowners looking at a refinance. Paid search in this market is contested by the larger regional lenders and by lead generation companies that buy clicks and resell the enquiries. The firms that show up organically tend to be the ones with pages about specific places and specific loan situations. That is the demand available in Allentown: steady, local, and tied to the housing stock and the way people move between the city and the suburbs around it.
