Exhibit A
Mortgage Brokers work in Charleston
Mortgage Brokers work in Charleston is a steady search category rather than a seasonal spike. People here search for rate quotes, first time buyer programs, FHA and VA lending, refinance options and jumbo loans for the barrier island market. The firms competing for those searches range from national call centre operations and franchise branches to small owner operator brokerages working out of West Ashley and Mount Pleasant. Paid search in this category is expensive because a single funded loan carries high value, so many local brokers bid on rate terms while organic results carry the longer research queries. The demand available is spread across purchase searches tied to the spring and summer buying season and refinance searches that move with rate news.
