Exhibit A
Mortgage Brokers work in Clovis
Clovis sits next to Fresno and shares its housing market, so the searches for mortgage brokers here come from buyers and refinancers who could just as easily call a Fresno firm. The demand is steady rather than huge, and it is spread across a mix of national franchises with local offices and owner operators who work the Clovis and Old Town neighbourhoods directly. Paid search in this market is contested by the larger brokerages bidding on the obvious terms, which leaves the longer, more specific searches open to firms that publish about them. The searches worth having are the ones tied to Clovis itself: a buyer searching for a broker who knows the older housing stock near Old Town, or a family relocating for work at the base. Those searches are smaller in volume but far more likely to turn into a call.
