Exhibit A
Mortgage Brokers work in Naperville
Naperville is a large DuPage County city with a steady flow of purchase and refinance searches, and the brokers working it range from single owner operators to small teams and franchise branches. The searches come from people buying in Naperville itself and from people moving out from Chicago and the surrounding suburbs. Paid search on mortgage terms in this market is competitive, with national lenders and lead sellers bidding alongside local brokers, which makes the organic and AI search results the place where a local broker can be found without paying for every click. The demand is there all year, tied to the housing stock, the school calendar and the rate environment.
