Exhibit A
Mortgage Brokers work in Newark
Newark is a city of wards and neighbourhoods, and people searching for a mortgage broker here tend to search by the part of town they live in or want to buy in. The demand is steady rather than seasonal, spread across first time buyers in the Ironbound, families moving out along the edges of the city, and investors looking at multi family houses. The firms competing for that demand are a mix of small owner run brokerages and branches of larger outfits, and the searches themselves are local, specific and often made on a phone. That is the demand available in Newark, and it is the kind of demand that rewards pages written for the neighbourhoods people actually name.
