Exhibit A
Mortgage Brokers work in Palmdale
Palmdale is a city of owner occupied houses and a steady flow of buyers moving north from the San Fernando Valley and Los Angeles for more house for the money. The searches that matter to a mortgage broker here come from people buying in those neighbourhoods, from homeowners looking at a refinance or a cash out, and from buyers who need an FHA or VA loan because of the price points and the military families tied to Plant 42 and Edwards. The firms competing for those searches are mostly small brokerages and individual loan officers, alongside the retail branches of the big lenders and a few franchise operations. Paid search in this market is carried by the national lenders bidding on broad loan terms, which leaves the local, neighbourhood level searches open for a broker who publishes consistently. That is the demand available in Palmdale: steady purchase and refinance intent, spread across a wide city, with most of it searched at the local level.
