Exhibit A
Mortgage Brokers work in Raleigh
Raleigh is a city of newcomers, and newcomers need mortgages. People arriving for jobs in Research Triangle Park, at the universities and in the state government bring relocation timelines with them, and relocation timelines mean purchase loans. The searches that follow are practical ones: first time buyer programs in Wake County, how much house a Raleigh salary buys, whether to use a broker or a bank. The firms competing for those searches are a mix of national franchises with local pages and owner operators who have built their book on referrals and now want a steady flow of people finding them online. Demand is spread across the metro rather than concentrated downtown, because the housing stock is spread the same way. HaloSEO builds pages around the searches Raleigh borrowers actually type, so your brokerage is present when the research starts.
