Exhibit A
Mortgage Brokers work in Shreveport
Shreveport mortgage work follows the housing stock. Much of the city is older owner occupied housing in established neighbourhoods, and a good share of the demand comes from people refinancing, buying their next home inside the same parish, or working through a loan on a property that needs repairs. The firms competing for those searches are a mix of local brokerages and the branches of national lenders, and the national names carry most of the paid search spend on the broad loan terms. The searches that convert for a Shreveport broker are narrower: a loan type plus a place, a credit situation, a property that is hard to finance. Those are the searches a publishing platform can build pages around, one at a time, and keep building.
