Exhibit A
Mortgage Brokers work in Simi Valley
Simi Valley sits in Ventura County with a housing stock built largely in the 1960s through the 1990s, and the brokers working here serve a mix of first time buyers, move up families and homeowners looking at refinance. The search demand for mortgage brokers in Simi Valley is steady rather than seasonal, spread across people searching for a broker near them, for FHA and VA lending, and for refinance help on the older tracts. The firms competing for that demand are mostly small owner operated brokerages and a handful of branch offices of larger lenders, with a few franchise brands present. Paid search on the core terms carries a real cost per click because national lead generation companies bid on them too. The demand is there to be earned with pages that answer local questions well.
