Exhibit A
Patent Attorneys work in Fullerton
Fullerton sits in north Orange County, close to the engineering and manufacturing employers that generate patent work, and close enough to the university and the startup scene around it that inventors and small companies are searching for patent help in the city itself. The searches are steady rather than huge. A person looking for a patent attorney in Fullerton is usually comparing a handful of names, and the firms that show up in the map pack and the organic results take most of that attention. Paid search in this trade is expensive per click because a single client can be worth a great deal, so the firms bidding are the ones with a budget for it. The rest of the demand is left to whoever ranks. That is the demand available in Fullerton: a small number of high value searches, repeated across the year, going to the practices that have pages in place.
