Frame 01
PR Agencies work in Charlotte
Charlotte is a banking and corporate headquarters city, and the PR firms here cluster around the client work that comes with it: media relations, crisis communications, executive positioning and launch campaigns. The firms competing for that work range from a handful of established independents to small owner operator shops and solo consultants, alongside the national agencies that keep a Charlotte presence to serve regional accounts. Paid search on the obvious terms is contested by the larger shops, which leaves the longer, more specific searches, the ones tied to a sector, a district or a particular kind of campaign, as the ground where a smaller firm can be found. That is the demand available in this market: steady, corporate and concentrated in the sectors the city is known for.
