Exhibit A
Private Investigators work in Moreno Valley
Moreno Valley is a city of roughly 210,000 people in western Riverside County, and the private investigator work searched for here follows the shape of the city: surveillance and locator work tied to family law filings at the Riverside County courthouse in downtown Riverside, background checks for small employers along the 60 and the 215, and process service across a wide spread of tract housing. The firms competing for those searches are mostly owner operators and two or three person shops working out of Moreno Valley, Riverside and Corona, with a handful of statewide agencies buying ads into the market. Paid search on terms like private investigator Moreno Valley and process server Riverside County carries real cost per click because the cases are high value, which tells you the demand is commercial rather than casual. Franchise brands have a light presence here compared with the Inland Empire's larger cities, so the searches are largely answered by local independents.
