Exhibit A
Real Estate Investors work in Columbia
Columbia is a mid sized capital city with a steady stream of sellers who need to move a house quickly, and the searches for that work reflect it. The demand comes from people searching for cash offers, for help with a house that needs repairs, and for ways to sell without listing. The businesses competing for those searches are mostly small owner operators and local investment firms rather than national franchises, so the field is made up of many individual sites rather than a few big ones. Paid search around these terms carries real cost because a single seller can be worth a lot, which is why the organic results matter so much. The demand is there every week of the year, and the sites that publish consistently are the ones that collect it.
