Exhibit A
Real Estate Investors work in Concord
Concord is a small market with a steady stream of people looking to sell a house without a listing. The searches are local and specific: sellers type the town or the neighbourhood into Google, often on a phone, often after a probate or a job move. The firms competing for those searches are mostly owner operators and small investment companies rather than national franchises, so the field is made up of businesses like yours. Paid search in a market this size is affordable enough that some investors bid on the obvious terms, which makes the organic results the place where a steady publishing habit separates one investor from the next. The demand is there every week of the year, and it is spread across the city rather than concentrated in one corner of it.
