Exhibit A
Real Estate Investors work in Hayward
Hayward sits in the East Bay between Oakland and Fremont, and the investor searches that come out of it lean toward older single family houses, probate and inherited property, and small multifamily near the downtown and the BART line. The firms competing for that attention are mostly small owner operators and a handful of local brokerages and property management outfits rather than national franchises, so the search results stay local and the paid search spend around the trade is modest and spread thin. The demand is steady rather than huge, which means a well built set of pages on the right Hayward keywords can hold its place without a large budget behind it.
