Exhibit A
Real Estate Investors work in Indianapolis
Indianapolis has a steady stream of people searching for a way to sell a house without the usual listing process. The city's housing stock is old in the core neighbourhoods and newer on the outer edges, and both ends of that produce sellers who want speed. Search demand for cash offers, we buy houses and sell my house fast runs through the metro all year. The businesses competing for those searches are mostly small owner operators working a handful of zip codes, alongside a few regional outfits that buy across the metro. Paid search in this trade is expensive per click because a single deal is worth a lot, so the businesses that rank in the organic results get the same intent without paying for every visit. That is the demand sitting there for a site that publishes consistently.
