Exhibit A
Real Estate Investors work in New Haven
New Haven is a small, dense market. The investor firms working it are mostly owner operators and small partnerships rather than national franchises, and many of them run a single site with a handful of pages. Search demand for the trade clusters around a few intents: selling a house fast, buying a distressed property, and finding cash buyers for a property someone already owns. Paid search in the city is contested by a mix of local investors and lead generation companies that buy clicks and resell the enquiries, which keeps the cost of a click meaningful for anyone bidding on the same terms. The organic results for those searches are thinner than the paid ones, which is where a steady publishing habit earns its place.
