The ground
Real Estate work in Athens
Athens is a city of apartment buildings, and most of the property searches here are for flats rather than houses. The trade is spread across many small agencies and a large number of independent agents, alongside a few franchise networks, so the searches are split across a long tail of neighbourhood names rather than a handful of big brands. Paid search in the sector is active, with agents bidding on the same district terms, which tells you people are searching with intent. The demand available is steady and local: the searches carry the name of a district, a street or a metro stop, and the firms that publish pages for those places are the ones in the running.
