The ground
Real Estate work in Fremont
Fremont is a city of roughly 230,000 people in southern Alameda County, and real estate search here runs through the same handful of terms again and again: homes for sale in Fremont, Fremont condos, the Irvington and Mission San Jose neighbourhoods, and the school district boundaries that buyers ask about first. The competing firms are a mix of national franchises with local offices, independent brokerages along Fremont Boulevard and Mowry Avenue, and individual agents who run their own sites. Paid search on the head terms is contested by the franchises, which pushes cost per click up on the broad city terms, while the neighbourhood and school level searches stay cheaper and more specific. That is the demand available: a steady stream of city wide searches plus a long tail of district and street level queries that a well built set of pages can sit in front of.
