The brief
Recruiters work in Boston
Boston runs on a dense mix of sectors that hire constantly: hospitals and research labs around the Longwood area, universities in Cambridge and along the Fenway, finance and insurance downtown, biotech along the Seaport and in Kendall Square, and a steady flow of small firms in the surrounding towns. Recruiting firms in the city range from large national operations with Boston desks to small owner run shops that cover one or two verticals, and the owner operators are the ones most often competing on local search. Paid search in recruiting is expensive because a single placement is worth a lot, so many firms bid on broad job and hiring terms while the local, district level searches go unclaimed. That gap is the demand available to a recruiter who publishes pages for the places and roles they actually fill.
