The brief
SaaS work in San Diego
San Diego has a deep software base. The clusters sit around Torrey Pines and Sorrento Valley, where biotech and wireless firms buy software, and downtown, where a growing number of small software companies run sales and support teams. Defence and naval contractors in the harbour area buy software too, and so do the tourism and hospitality businesses that need booking and scheduling tools. The paid search for software terms in the city is competitive, with national vendors bidding on the same phrases local firms want. Demand is spread across many small and mid sized companies rather than concentrated in a few franchises, so the searches are varied and specific to the buyer's industry.
