Exhibit A
Title Companies work in Mobile
Mobile is a market where title work follows real estate, and real estate here moves through older in town neighbourhoods, new subdivisions on the western and eastern edges, and a steady flow of refinance and commercial closings downtown. The searches that matter are local and specific: people type the name of a district, a closing type or a question about who handles the paperwork. Paid search in this trade in Mobile is contested by a mix of established local firms and out of town brands buying the same terms, which tells you the demand is worth money to somebody. Franchises and owner operators both compete for it. The demand available is steady and it is searched by name of place and by type of transaction, which is exactly the shape a publishing platform can work with.
