Exhibit A
Title Companies work in San Francisco
San Francisco title work follows the property market, and the property market here is dense and expensive, so each closing carries a lot of value and the searches around it are worth real money to the firms bidding on them. Paid search for title and escrow terms in the city is contested by regional underwriter agencies and by national brands running local landing pages, alongside a long tail of independent escrow and title offices serving particular neighbourhoods. The searches themselves are specific: people look for title companies near a particular district, for escrow officers who handle condo conversions, and for help with the disclosures that come with older San Francisco housing stock. That mix of high value transactions and neighbourhood level searching is the demand available to a firm that publishes for it.
