The job
Appraisers work in New York
New York appraisal demand is spread across a very large number of small practices rather than concentrated in a few big brands. The searches come from co-op and condo owners in the boroughs, from attorneys who need a valuation for an estate or a divorce, and from lenders and brokers working a purchase or a refinance. Paid search on appraisal terms in this city is expensive because the same keywords are bought by national appraisal management companies, so the organic results carry a lot of the demand. Owner operators and two or three person firms make up most of the trade here, and each one covers its own set of boroughs and nearby counties.
