General Contractors
Competitor Tracking for General Contractors
HaloSEO watches which sites rank for your subjects and what pages they have. It turns the gap into your next set of articles.
The phrases your customers type
Your customers do not search the way the trade talks. They do not type scope of works or fit out or groundworks. They type things like how much does a kitchen extension cost, do I need planning permission for a loft conversion, or how long does a bathroom refit take. HaloSEO looks at the sites that already rank for those plain phrases and at the pages they have built to answer them. The gap between what they cover and what you cover becomes your plan. You get the next set of subjects, not a report to read.
A worked example
Say several competitor sites rank for questions about extension costs and planning permission, and they each have a page walking through the process. HaloSEO would plan a post for you on what a home extension involves, from first enquiry to sign off, written in plain English and aimed at the person typing the question. It would publish it, link it to your related pages, and build backlinks to it. The subject comes from what the ranking sites cover, not from a keyword list you have to interpret yourself.
What local intent means here
For a general contractor, most searches carry a place. People search for a builder near me, or a contractor in a named town, or extension builders in a named area. They are looking for someone who can turn up. That means the pages that rank for you need to speak to a location and to the kind of work done there, not just to the trade in general. HaloSEO reads which local sites rank for those subjects and plans posts around the gaps it finds. It does not promise a position in local results. No one controls the search engines.
Who this is not right for
This is not right for you if you want a dashboard to study. HaloSEO does not produce one. The output is the next set of subjects, and if you want charts and rankings to read each week, this is the wrong tool. It is also not right if you want a guarantee of a ranking, a traffic number or a date. We do not offer that and cannot. And if you are not willing to connect your website and let the platform publish, there is nothing here for you to use.
Related
How it runs, once it is connected
You do the first step. HaloSEO does the other six, on its own, every week.
- 01
Connect your website
- 02
HaloSEO researches keywords
- 03
Writes blog posts
- 04
Publishes automatically
- 05
Creates internal links
- 06
Builds backlinks
- 07
Improves rankings on Google and AI search engines