The job
Home Inspectors work in Los Angeles
Los Angeles buyers search for home inspectors across a wide spread of neighbourhoods, and the searches follow the housing stock. A buyer in a hillside area with older homes and a long inspection report ahead of them searches differently from a buyer in a newer condo building near the job they just took. The trade here runs on a mix of franchise offices with a recognisable name and owner operators who work a set of neighbourhoods and get most of their work by referral. Paid search in this market is contested by the franchise side, which means the organic results and the AI answers are where an owner operator can hold ground with pages that name the neighbourhood and the kind of property.
