Exhibit A
Mortgage Brokers work in Baton Rouge
Baton Rouge mortgage demand follows the housing stock and the way people move between the city, the surrounding parishes and the plant and university employers that anchor the area. Searches come from buyers relocating into East Baton Rouge, from homeowners in established subdivisions looking at refinancing, and from first time buyers working through the process for the first time. The firms competing for those searches are a mix of local brokerages, banks with a Baton Rouge presence and loan officers building their own name online. Paid search in this trade is expensive per click because a single closed loan carries real value, which is why the organic and AI search results matter so much to a broker who wants steady enquiries without paying for every visit.
