The ground
Real Estate work in Billings
Billings is the largest city in Montana and the trade area reaches well beyond the city limits into the surrounding counties, so real estate searches here come from people moving within the city, people relocating from other states and people buying land or ranches outside town. The firms competing for that demand are a mix of local independent brokerages, teams working under national franchise brands and individual agents who run their own sites. Paid search in this market is active around listings and around relocation terms, and the agents who spend on it tend to be the ones chasing seller leads. The searches themselves split between people looking for a specific neighbourhood, people looking for a type of property such as acreage or a downtown condo, and people looking for guidance on the buying or selling process in Montana.
