WordPress
Webflow Integration for WordPress
HaloSEO publishes to WordPress through the WordPress REST API. This page explains the connection, the permission it needs, and what happens when something breaks.
How HaloSEO connects to WordPress
You add your site in HaloSEO and create an application password in your WordPress user profile. You paste that password into HaloSEO once. HaloSEO then calls the WordPress REST API over HTTPS using your user account. No plugin is required. The application password can be revoked from WordPress at any time, and revoking it stops all publishing immediately.
What permission HaloSEO needs
The account you connect needs the ability to create and edit posts, and to upload media if you want images. An Editor or Administrator role covers this. HaloSEO does not need access to your theme files, your plugins, your database or your server. It does not ask for your WordPress admin password. The application password is stored encrypted and is used only for the API calls that publish and update your content.
What the published post looks like
HaloSEO sends the post as standard WordPress content: a title, body copy, a slug, a meta description, categories and tags, and a featured image. WordPress renders it in your active theme, so it inherits your fonts, your layout, your header and your footer. There is no HaloSEO wrapper, no badge and no separate template. To a visitor it is a normal post on your site.
What happens on WordPress that does not happen elsewhere
WordPress gives HaloSEO a few things other platforms do not. HaloSEO can set the post status, so drafts can wait for your review before they go live. It can write to your existing categories and tags, so new posts join the structure you already have. It can update a post after publishing, which means corrections and internal links can be added later without creating a duplicate. It can also read your published posts to avoid repeating topics and to choose internal links.
What breaks, and what happens when it does
The connection fails if the application password is revoked, if the user is deleted or loses its role, if the site moves to a new domain, or if a security plugin blocks REST API requests. When a publish call fails, HaloSEO records the error against that post and retries. It does not mark the post as published. You see the failure in your dashboard with the reason WordPress returned, and you can fix the cause and resend. Nothing is posted twice.
Who this is not right for
This is not right for you if your WordPress site has the REST API disabled and you cannot enable it. It is not right for you if every post must pass a manual editor before it can exist as a draft, because HaloSEO works by creating posts in WordPress. It is also not right for WordPress.com free plans, which do not allow application passwords.
Related
the platform
the feature
How it runs, once it is connected
You do the first step. HaloSEO does the other six, on its own, every week.
- 01
Connect your website
- 02
HaloSEO researches keywords
- 03
Writes blog posts
- 04
Publishes automatically
- 05
Creates internal links
- 06
Builds backlinks
- 07
Improves rankings on Google and AI search engines