WordPress
Automatic Indexing for WordPress
HaloSEO connects to your WordPress site, writes and publishes posts in your own theme, and handles the indexing work that follows. Here is how the connection works and what happens when something fails.
How HaloSEO connects to WordPress
You connect your site once. HaloSEO uses the WordPress REST API with an application password, which is a login credential WordPress creates for a single application. You can revoke it at any time from your WordPress user profile. The account you connect needs permission to create and edit posts and to upload media. It does not need administrator rights, and it does not need access to your theme files, plugins or database. If you would rather not use an application password, you can install our plugin and connect through it instead. Either way, the connection is outbound from HaloSEO to your site. We do not ask for your WordPress admin password and we do not store one.
What the published post looks like
Posts are published through the normal WordPress post system, so they render in your active theme. Headings, paragraphs, lists, images and internal links use the standard block editor format. Your theme controls the layout, fonts, colours and sidebar. HaloSEO does not inject its own stylesheet or template into your site. Images are uploaded to your media library and carry alt text. Each post gets a category and tags you have approved, and the author is the WordPress user you nominate during setup. If you use a page builder for your templates, the post body still arrives as standard blocks, so check that your template renders block content before you go live.
What happens on WordPress that does not happen elsewhere
WordPress gives us a few things other platforms do not. We can set the post slug, the excerpt and the featured image directly. We can write to the Yoast or Rank Math fields if either plugin is active, so the meta title and description are filled in rather than left to the theme. We can schedule posts to publish at a set time rather than pushing them live immediately. We can also read your existing posts and categories, which is how internal links get pointed at pages you already have. On WordPress.com hosted sites some of this is limited by the plan you are on, and we will tell you which parts are unavailable before you connect.
What breaks, and what happens when it does
The most common failure is an expired or revoked application password. When that happens, publishing stops and you get an email. Nothing is published half finished, because a post is only created once the full payload is accepted. If your site is unreachable, the job retries with a backoff and then queues for a manual retry. If a plugin blocks the REST API, the connection test fails at setup and we tell you which endpoint was refused. If an image upload fails, the post still publishes without that image and the failure is logged. We do not silently drop a post. Every job has a status you can read in the dashboard.
Who this is not right for
This is not right for you if you want to review and rewrite every sentence before it goes live. HaloSEO publishes on a schedule, and while you can set posts to draft and approve them yourself, the product is built for sites that want the publishing handled. It is also not right for sites with no editorial rules at all, or for anyone who cannot give a plugin or an application password access to their WordPress install. If your host blocks outbound API calls or your security plugin refuses application passwords, fix that first. And if you need a guarantee about where you will rank, we cannot give you one. We measure what we can and report it, but no tool controls Google.
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How it runs, once it is connected
You do the first step. HaloSEO does the other six, on its own, every week.
- 01
Connect your website
- 02
HaloSEO researches keywords
- 03
Writes blog posts
- 04
Publishes automatically
- 05
Creates internal links
- 06
Builds backlinks
- 07
Improves rankings on Google and AI search engines